If you own an eCommerce store, then optimising your product pages for SEO is a must. If customers cannot find the products they’re looking for on your website, they will not buy anything from you.
In this blog post we discuss how to optimise eCommerce product pages for SEO and help potential customers find the specific items that they want to buy!
Optimise Titles and Meta Descriptions of Product Pages
Web crawlers are responsible for indexing your website content. If you want search engines to direct more viewers to the product pages on your site, then you need to optimise their titles and meta descriptions with keywords that potential customers may use when searching for products similar to those offered by. A meta title is 60 characters long and the description is 160 characters long, so don’t go over it. You
Do keyword research
Find keywords that your target customer is searching and put in on your page. This will help you show up higher in the search engines for these search terms. A really effective strategy you can use is to go into your Google Search console, click on the pages that you receive lots of impressions for and insert any relevant queries onto your page.
But if you don’t have any data to work with you can use the Google Keyword Planner which will give you related keywords.
You want people to click on your website when they do a product-related keyword search so having these relevant terms are important! However, too many repetitions of this word may have an adverse effect rather than positive. You should NEVER keyword stuff and keep the content reading as normal.
Add an F.A.Q section
A frequently asked questions section is a fantastic way to answer any objections. If a customer is wondering about the product, they will most likely look for this so make sure to include it!
Adding a review section on your website will help as well! Customers often visit these sections to see what other customers have said and if they can trust buying from you. This might be especially important if there are any issues with the company image or slow shipping time. You can ease a lot of the potential customer’s fears by adding some reviews.