Good logo design is far more than just a matter of taste. A good (or bad) logo can mean the difference between a customer buying from you—or not.
In fact, well over half of consumers will avoid interacting with a brand if they perceive the logo to be ugly, unusual, or awkward.
But how do you know if your logo is any one of those things? Of course, investing in the services of a talented designer helps. But you also need to understand a few logo design best practices.
Read on to learn what these are.
The Function Is Clear
A logo design that doesn’t communicate your company or brand personality is basically useless. It will confuse potential customers and you won’t stand out in the marketplace.
The colors, fonts, layout, and spacing all communicate specific ideas to viewers.
If you’re developing a new logo, conduct market research on the test versions to see which does the job best.
Today’s digital landscape is filled with various platforms and devices that all require different image dimensions and file sizes. Knowing how to design a good logo means creating a logo that’s responsive.
When designing a logo, think about how it will look:
- On mobile versus the web
- On digital media
- In print
- On different platforms and applications
Ask your designer to create different versions tailored to these spaces.
For logos to attract the eye, they need to be well-balanced. This ensures they look polished and professional. So, how to design a logo that’s harmonious?
Make sure there’s enough white space. For example, you can use logo-designing software to remove background from an image, reducing the size and creating space around it.
Consider, too, the alignment, spacing, and symmetry of all the elements, from the typography to color blocking.
More than anything else, your logo should be distinctive.
You don’t want to give potential customers a chance to get your company confused with another. You also don’t want to end up with legal challenges related to copyright.
To do this, you can:
- Avoid trending design styles
- Keep your logo simple
- Tie imagery to your company’s products or services
- Craft your own typeface
- Tap into color psychology
Make sure you check online for similar logos before launching your own.
The Typography Is Readable
Typography is one of the most important elements of a good logo.
You could have the prettiest logo in your industry, but it won’t mean anything if people can’t read your slogan or comprehend your company name at a glance. A clear, concise, relatively large-sized font helps you get your message across quickly and without confusion.
Good Logo Design Will Make Your Business
Taking the time to research good logo design is savvy business practice. Knowing what you need means you won’t end up with a logo that doesn’t represent your company—or worse, represents it poorly. Plus, you’ll save money because you’ll be able to identify a designer who’ll get the design right the first time.
If you’re looking for more advice on similar topics, browse the other articles on our website today.