This afternoon Bata department store situated at Market Square went up in flames in a series of unfortunate events.
Crowds watched in despair as fierce flames razed the building amid billowing smoke.
While the cause of the fire has not been determined yet this follows on the heels of a similar fire which razed the Gweru Bata store under unclear circumstances.
In footages which ha e gone viral crowds can be heard exclaiming in despair as flames engulf the store together with the merchandise inside.
The fire brigade service came to the rescue and tried to limit the damage by dousing the flames which resulted in controlling the fire from spreading to neighboring buildings.
The police and the fire brigade services are yet to release an official statement as to the cause of the fire.
More to follow.
You can watch the videos below