The lottery has grown rapidly in the African region. Many people are enjoying the excitement that comes with playing the lottery. Unlike in the past, nowadays, every African play or at least knows someone who plays the lottery. This increasing popularity of the lottery in Africa has prompted many lottery brands to set up bases in the continent. Here, we will explore the factors surrounding the popularity of lottery games in Africa.
Understanding the History Lottery in Africa
Compared to other regions, Africa has numerous lottery games. This popularity is based on the rich history of Africa’s love for the games on offer. Initially, Africans did not have their formal lottery games but would engage in lottery-like games in their communities. So, after foreign companies introduced formal lottery games in the continent, they were welcomed.
Most African governments had no legislation that governed the lottery games, thus, it was a rush to formulate laws to control betting and lottery games. Now, there is an existing legal framework that lottery brands use to play the lottery. This opened up big names in the lottery industry settling in Africa, boosting the popularity of lottery games in the continent.
Factors that Promotes Lottery Games in Africa
As earlier mentioned, the popularity of lottery games in Africa is pegged on some factors that promoted investors’ confidence. Here are the top factors that influence lottery games in Africa.
Fair Legislation
One of the top reasons why lottery games in Africa are so popular is because of the existing legislation. The laws governing gambling in the continent are fair to investors who find it easy to invest in the lottery. Some of the basic things that the governments in the continent expect from investors are to have a framework that will disallow children from gambling and provide a safe platform for all users.
Warmth reception
Another reason why the lottery games are popular is that lottery brands received a warm reception in the continent. When the lottery was still new, there were no organizations that were actively against gambling in the continent. This allowed the brands to settle in fast and spread their wings all over the continent to make the lottery extremely popular.
Offers employment
Unemployment has been a major problem in Africa. Governments have been trying to solve this problem with no major successes recorded. Therefore, the entry of lottery brands in the continent was welcomed by the governments because it was going to open up employment in the continent. It is for this reason that the government made laws that are friendly to investors.
The entry of major lottery brands
All the above-mentioned factors combined have yielded to the entry of big lottery brands in Africa. One of the most popular lottery brands in Africa is 25lotto.com Nigeria. The entry of such big names has changed the outlook of lottery games in Africa. It is now possible to access international games such as GG World Keno in Africa. This has shaped the way people view the lottery in Africa and consequently promoted the games in the continent.
Why Do Africans Love Lottery Games?
Apart from the factors mentioned above that influenced development of lottery games in the continent, Africans and their surroundings have also directly contributed to the growth of lottery games. Here are some of the top reasons why Africans love lottery games.
Poverty
Let’s face it, lottery games have changed the lives of many people. It is through a lottery that one can climb social ladders and become rich. If you don’t believe in overnight riches, then you should try the lottery for it can make you an overnight millionaire.
The poverty levels in Africa are significantly higher than in other continents. This has made a majority of the population desperate for quick ways of becoming rich, thus, choosing to play the lottery. It has not been happening in a vacuum as many people have been winning and encouraging others to also take part in the game.
Love for sports
It is a fact that Africans love sports, more especially football. It is known that Africans enjoy spectating for European football teams, which excite them. Since most of the lottery brands also have sports betting, the reception has been great. While betting for sports, Africans also see how the lottery works and find time to play the games. Therefore, sports betting has positively influenced the lottery in Africa.
A good leisure activity
The lottery is viewed as one of the best leisure activities in Africa. Most people in the continent enjoy this passive activity and often buy lottery tickets on their way home from work. Some enjoy visiting clubs and discussing the development of lottery games in the continent, thus, creating an ambiance of lottery games.
Availability of the internet
Another factor that has promoted the popularity of lottery games in Africa is the internet. Most Africans are now able to access the internet and play lottery games or check the latest lottery results in Nigeria. This has increased the ease of access and makes it possible for many people to access lottery games from the comfort of their homes.
The Future of Lottery Games in Africa
It is predicted that the popularity of lottery games in Africa will continue to grow. This is because more investors are getting into the continent as more people start realizing the benefits of playing the lottery.
However, there is also fear that some African governments might also start tightening their gambling-related laws, which will mean that some lottery brands will be faced out. For example, some governments might require that locals take significant shares of ownership of the lottery brands operating in the country.
What impedes the growth of lottery games in Africa?
One of the major things that impede the growth of lottery games in Africa is increased taxation. Some governments are imposing heavy taxes on lottery winnings, which is quite discouraging.
However, this does not mean that the popularity will go down because the number of people playing the lottery in Africa is steadily increasing, despite the taxes.
