LATEST: Apple dethrones Samsung


Apple dethrones Samsung to capture dominant share of global smartphone market

In a historic shift, Apple has emerged as the undisputed leader in the global smartphone market, toppling Samsung from its long-held throne after 12 years of dominance. According to data released by the International Data Corporation (IDC), the American tech giant claimed over 20% of the total phones shipped last year, solidifying its position as the frontrunner.

Samsung, with a market share of 19.4%, conceded its top spot to Apple, while Chinese smartphone manufacturers Xiaomi, OPPO, and Transsion followed closely behind. The pandemic-induced uncertainty and economic challenges have led to a decline in smartphone sales, with approximately 1.2 billion units sold last year—a decrease of more than 3% compared to the previous year. This marks the lowest sales volume in a decade, as consumers tightened their purse strings amidst high interest rates and financial uncertainties.

However, industry experts remain optimistic about a market recovery in the coming year. Despite the overall slump, Apple emerged as the “biggest winner” according to the IDC, having sold over 234 million iPhones in 2023. Not only did Apple exhibit positive annual growth, but it also secured the top position in annual sales for the first time ever. This achievement is even more remarkable considering the heightened regulatory challenges and renewed competition from Huawei in China, Apple’s largest market.

Huawei, aiming to counter restrictions on purchasing chips that incorporate US technology due to national security concerns, has made significant strides in developing its own chips. Nonetheless, it was Apple that emerged triumphant, showcasing its resilience and ability to adapt in a fiercely competitive landscape.

As the smartphone market undergoes a transformation, Apple’s ascendancy reflects both its unwavering consumer appeal and its steadfast commitment to innovation. With eyes set on the future, Apple is poised to maintain its grip on the market, leaving competitors to grapple with the challenge of dethroning the tech titan.

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