How to write the best Application Letter or Cover Letter

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A cover letter, also known in Zimbabwe and other countries as application letter, is a one-page document that accompanies a job application. It is typically addressed to the hiring manager or recruiter and provides a brief introduction about the job seeker, highlighting their qualifications and interest in the job.

The purpose of a cover letter is to introduce yourself and your qualifications to the employer, explain why you are interested in the job, and persuade the employer to review your CV or resume and consider you as a candidate. It also provides an opportunity to showcase your writing skills and demonstrate your professionalism.

A well-written cover letter is an important part of the job application process, as it can help you stand out from other applicants and make a positive first impression with the employer. It is important to tailor your cover letter to the specific job and company you are applying for and to highlight your relevant skills and experience.

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So, while, most Jobs in Zimbabwe do not make it mandatory for one to write and submit a cover letter or application letter or motivation letter, however, writing one provides you with an added advantage over other applicants. Just make sure to keep it short and straight to the point. It should be exactly 1 page long.

Writing a great cover letter is essential when applying for a job. Here are some tips to help you write the best cover letter:

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Tailor your letter to the specific job and company:

  • Research the company and the position you are applying for and make sure to tailor your letter to match their needs and values. This shows that you are serious about the position and have taken the time to understand the company’s values and mission.

Use a professional format:

  • Use a professional format for your cover letter, including a header with your name and contact information, the date, and the employer’s name and address. Use a professional font and keep the letter concise and to the point.

Start with a strong opening:

  • Begin your letter with a strong opening that captures the employer’s attention. You could start with a personal anecdote or a brief summary of your experience and qualifications.

Highlight your relevant skills and experience:

  • Use the body of the letter to highlight your relevant skills and experience. Be specific and provide examples of how your skills and experience match the job requirements.

Show enthusiasm:

  • Show enthusiasm for the job and the company. Let the employer know why you are excited about the job and why you would be a good fit for the company..

Use keywords from the job description:

  • Look for keywords in the job description and use them in your cover letter. This shows that you have read and understood the job requirements and that you have the qualifications the employer is looking for.

Address the hiring manager by name:

  • Whenever possible, address the hiring manager by name. This shows that you have taken the time to research the company and the position and that you are serious about the job.

Be specific and quantify your achievements:

  • Use specific examples to highlight your achievements and quantify them whenever possible. For example, instead of saying “improved sales,” say “increased sales by 20% in the first quarter.”

Show your personality:

  • While your cover letter should be professional, it should also show your personality and what makes you unique. This can help you stand out from other applicants and make a memorable impression.

Keep it concise:

  • Your cover letter should be no more than one page long and should get straight to the point. Avoid long paragraphs and use bullet points to break up the text and make it easier to read.

Close with a strong statement:

  • Close your letter with a strong statement that expresses your interest in the job and your desire to move forward in the application process.

Proofread and edit:

  • Before sending your letter, make sure to proofread and edit for any spelling or grammar errors. Ask a friend or family member to review your letter as well to ensure it reads well and makes sense. Remember, your cover letter is your first impression with a potential employer, so make sure it is well-written, professional, and tailored to the job and company you are applying for

Follow up:

  • After sending your cover letter, follow up with the employer to show your continued interest in the position. This can help you stand out from other applicants and show that you are proactive and enthusiastic about the job. Don’t overdo it though, Just sending a single follow-up about a week after applying for the job is enough.

By following these tips, you can write a great cover letter that will help you stand out from other applicants and land the job you want. Remember to take the time to research the company and the position, tailor your letter to match their needs, and show your enthusiasm and qualifications for the job.


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